Content

Drawing on decades of experience in journalism, corporate storytelling and copywriting, I can support you with:

• Content strategy and content design

• Marketing material e.g. annual reports, white papers, websites

• Digital content e.g. blog posts, social media

• Press material e.g. press releases, thought leadership features, case studies

Public Relations

The best PR campaigns help you stand out from the crowd. They drive engagement and behaviour change.

I offer the following services:

• PR strategy development

• Media campaigns and events

• Stakeholder engagement

• Press office services
  

Training

I work with agencies, international training providers and clients to help upskill in-house teams and senior leaders. My training services are tailored to your brief and budget, and include:

• Strategic brand communication workshops

• Media and crisis communications training

• Masterclasses and skills sessions

• One-to-one mentoring

Hello. I’m Sara.

I am a multi-award-winning PR consultant, trainer and content strategist/designer.

I work with clients and agencies across the UK and internationally.

A former print and broadcast journalist, I have 20 years of agency and consultancy experience.

My specialisms are strategic PR consultancy, content strategy and design and training. I work with clients to design and deliver integrated campaigns that achieve results.

From launching National Parks Week in the UK to boosting adoption enquiries and helping charities forge new partnerships, I am passionate about work that makes a positive impact.

I work with a diverse client base ranging from international Governments to tech start-ups, law firms and global publishers.

I am a member of the Chartered Institute of Public Relations, and a former Institute of Directors’ Young Director of the Year. I am also a columnist for the Western Mail and Business Matters and a regular contributor to BBC radio.

In 2023 I was named one of Small Business Britain’s 100 Female Entrepreneurs to watch. I was also named Columnist Of The Year at the Welsh Media Awards 2022.

I was lucky enough to have Sara run a PR training session for our team. Sara quickly gained a great understanding of our business and was able to personalise and tailor the session to make it as relevant as possible for our objectives. She has a wealth of knowledge and experience in the industry, with lots of examples to draw from when sharing best practice. I've worked with other PR professionals in the past, but none with Sara’s energy, enthusiasm and know-how. I would highly recommend Sara to anyone that needs support with PR. 

Gary Piazzon, Founder, Porter Travel

“I engaged Sara to develop a PR strategy for my business, and she was a pleasure to work with. Sara is creative, tenacious and a real team player. As a former journalist, she has a deep understanding of what the media needs and how to devise and deliver high-impact media strategies. She is a genuinely fantastic freelance PR who works as an extension of your in-house team. She is open-minded, fun and has a great sense of how to piggyback on trends and identify and engage with relevant communities to help build brand awareness. I wouldn’t hesitate to recommend her services”

Neal Slateford, Co-founder, Lovehoney

“Sara grasped our brief immediately and quickly secured the trust of my team and our stakeholders. Her strategic advice around some highly sensitive issues was invaluable. She generated high-profile front page coverage for the office, and has had a very positive and innovative impact on our comms culture - a great legacy."

Nick Bennett, Public Services Ombudsman for Wales 

Get in touch

If you’re looking for an experienced PR consultant to help you craft your messages and make a big impact in your marketplace, I’d love to hear from you.